CZPLEN
For potential partners

Media Kit PoLKoR

Version 1 · June 2026

4 Own products
8 Free tools
6 Collaboration formats
20–50 Target age group
⬇ Download PDF version Write to me →

Who I am and what PoLKoR does

My name is Michal Kortus, I'm 30 years old and I live in Polanka nad Odrou near Ostrava. PoLKoR is a project that grew out of personal experience — not a marketing brief.

"Obesity held me back for a long time. It was my girlfriend who gave me the push to change. I dived into the scientific literature, lost 15 kg and changed my approach to health, food and exercise. PoLKoR grew out of that journey."

The site runs on two tracks. I create my own digital products — guides, atlases, materials — which I sell directly here. Alongside that, I carefully select and recommend products from trusted shops, earning a commission on affiliate links.

In both cases, one rule applies: only what I personally stand behind goes here.

Basic information

Operator Michal Kortus
Business form Sole trader · Reg. no. 29506981
Registered office Ostrava · Polanka nad Odrou
Subject Healthy lifestyle
Fitness · Nutrition · Health · Wellness
Web polkor.cz
Project type Affiliate web + own digital products
Social media @polkorcz — FB · IG · YT · TikTok

Website categories

Areas in which I review, recommend and create.

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Fitness & Exercise

Training plans, equipment, literature, tips from trainers.

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Healthy Nutrition

Healthy food, supplements, everything that benefits the body from within.

🧠
Physical and mental health

Science-backed guides to sleep and caring for mind and body.

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Wellness & Services

Relaxation, recovery, overall wellbeing.

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Own products PoLKoR

Digital guides, atlases, bundle and the Herbarium app with paid access — sold directly on the site.

🧮
Web tools and calculators

8 free apps — BMR/TDEE, macros, fitness plan, sleep tracker and more. Engagement without payment.

What I sell under the PoLKoR brand

Own digital products and the Herbarium app — PDF guides, atlases, bundle and paid access. I wrote, designed and tested everything myself.

Product Price Format
Herbarium
from 4.90 €/month · lifetime 99.90 €
Web app (PWA) — 100+ herb database, favourites, offline access
Sleep guide
19.90 €
PDF · 56 pages · 68+ scientific sources
Your own guide
39.90 €
Bundle 8 part of — nutrition, weight loss, self-knowledge
Atlas Top 150 Superfoods
15.90 €
PDF — nutrients, benefits, practical tips

Target audience

Age 20–50. Two main personas — the primary corresponds to where the project's author stood before his transformation.

Primary persona
At the start of the journey
  • Wants to change lifestyle but doesn't know where to start
  • Looking for concrete advice, not motivational talk
  • Mainly via Google — SEO reviews and guides
Secondary persona
Already in the topic
  • Has basic knowledge, looking for quality sources
  • Wants to know what actually works
  • Mainly via social media and recommendations

Six principles the site is built on

These principles apply to everything published on the site — and to every collaboration.

1
Careful selection

Only what I would buy myself without hesitation goes on the site.

2
Direct communication

No fairy tales. Either it makes sense, or I won't say it.

3
Transparency

Affiliate links are always properly labelled.

4
Consistency

Small steps every day over big plans.

5
Own creation

Besides curation, I create myself — PoLKoR products.

6
Verified stores

I'd rather have a few collaborations fewer than drop a link to a shop that'll disappear in a week.

Where PoLKoR lives

The site runs and content keeps growing — reviews, own Herbarium app, free tools and calculators.

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Web

polkor.cz — reviews, own digital products and Herbarium app

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Discord

Own community server for readers and clients

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Social media

@polkorcz — Facebook, Instagram, YouTube, TikTok

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Newsletter

Regular selection of news, tips and recommendations

Note: Exact traffic, reach and engagement numbers available on request at spoluprace@polkor.cz.

What exactly I offer partners

The collaboration format always depends on the specific partner and what makes sense for both sides.

A
Affiliate links with personal review

Product review from real use, direct link to the retailer, transparent labelling. Standard affiliate model with CPS commission.

B
Discount code for the PoLKoR audience

A personal code that acts as an extra motivator for readers and at the same time tracks conversions for the partner.

C
Reviews + content collaboration

In-depth review of a specific product, photo/video content, integration with social media and the Discord community.

D
Bundle a cross-promo

Linking PoLKoR products with the partner's offering. Especially suitable for products/services that naturally complement each other (e.g. an herbal e-shop + the Herbarium app).

E
Placement in digital products

A mention or recommendation of the partner directly in PoLKoR PDF guides — long-term reach to paid product customers.

F
Local collaboration (Ostrava a surroundings)

Personal visits, lectures, joint events, mutual recommendations between services. Especially for fitness centres, yoga, wellness, cafes.

What I expect from a partner

If it's not a company I would recommend myself without a commission, the collaboration makes no sense for either side.

✓

A quality product or service worth standing behind.

✓

Fair terms for affiliate partners.

✓

Open communication.

✓

No aggressive sales tricks, no hidden fees for the end customer.

Get in touch

I usually reply within 2–3 working days. If the collaboration makes sense, I'll get back to you.

🤝
Collaboration and partners

The best route for affiliate, partnership, cross-promo.

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Website and social media

@polkorcz na Facebook, Instagram, YouTube, TikTok + Discord

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General enquiries

For everything else.

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Company data
Michal Kortus, self-employed

Reg. no. 29506981 · Za Podjezdem 1024/5, 725 25 Ostrava – Polanka nad Odrou

Thanks for reading. If the collaboration makes sense, get in touch — I'll get back to you.